Add-To-Cart Page Best Practices

Overview

The objectives of recommendations on the Add-to-Cart Page are to grow the cart value.

Quantity: 1-2 placements. The number of placements depends on the vertical. Apparel can support two placements due to the breadth of cross-sell opportunities. However, Electronics may only support one since the recommendation requirements are more exacting. It's common for a customer to purchase two pairs of shoes in a single transaction, customer probably will not purchase two televisions. Showing a TV, which could happen if the cross-sell strategies are not fully mature, could lead to the purchase of a cheaper alternative or no purchase at all. Furthermore, Apparel is very exploratory by nature, while Electronics is more prescriptive; people should be informed what gadgets to purchase and what is compatible, which lends itself to fewer, more precise recommendations.
Location: As high up on the page or interstitial as possible
Strategies: Naturally, we prioritize Cross-sell recommendations on the Add-to-Cart (A2C) page.

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Description automatically generated

Strategy	Family	Description	Comments
PurchaseCP	Product Bought Bought	People who bought this item also bought Products other customers have bought given they bought the current product	Also enable the V2 version of this strategy, which de-prioritizes general top-sellers
PurchaseEV	Product Bought Bought	People who bought this item also bought SSame as PurchaseCP but bias toward higher-priced items	Also enable the V2 version of this strategy, which de-prioritizes general top-sellers
SessionPurchase CP	Product Bought Bought	People who bought this item also bought Same as PurchaseCP but purchases must be from same session
CategoryDiverse PurchaseCP	Product Bought Bought	People who bought this item also bought Same as PurchaseCP, but does not recommend products belonging to primary category as seed and only recommends one product from each unique category	Includes name of category to which recommended product belongs; can be exposed in layout
CategorySiloed PurchaseCP	Product Bought Bought	People who bought this item also bought Same as PurchaseCP but results are filtered to match the category of the seed item	Only use in verticals where same-category cross-sell make sense, e.g. Apparel but not Consumer Electronics
RelatedToCart	Product Bought Bought	People who bought this item also bought Products frequently purchased with items in the customer’s cart	Also enable the V2 version of this strategy, which de-prioritizes general top-sellers
RelatedToCart ViewCPFiltered	Product Bought Bought	People who bought this item also bought Same as RelatedToCart but filters out similar items as deemed by their ViewCP score	Also enable the V2 version of this strategy which de-prioritizes general top-sellers
RelatedToCart CategoryFiltered	Product Bought Bought	People who bought this item also bought Same as RelatedToCart but filters out products in the same (leaf) category as the seed item	Also enable the V2 version of this strategy which de-prioritizes general top-sellers
CategoryCP2	Category Bought Bought	People who bought items in $STRATEGY_HINT$ also bought Top selling products from categories most often purchased with products from the seed category
MultiItem Personalized PurchaseCP	Personalized	People who bought items you purchased also bought Products other customers have bought given that they bought products the customer recently purchased	Also enable the V2 version of this strategy, which de-prioritizes general top-sellers
TopProducts	SiteWide BestSellers	Shop $STRATEGY_HINT$ Top Sellers Top products in the based on views, clicks and purchases